Research interests #
I study how digital and AI technologies change organizations and the people inside them. The work currently has two tracks.
The first is digital and AI transformation in small and medium-sized enterprises. Most SMEs have limited resources, uneven digital maturity, and little room for theory that cannot be turned into action. My work looks for transformation approaches that fit that reality.
The second is persuasive technology in generative AI. I am interested in anthropomorphism, synthetic emotions, and the ethics of systems that simulate empathy, care, or encouragement while adapting their influence to the user in real time.
Both streams ask the same larger question: how does new technology land in human and organizational settings, and who pays when the design gets it wrong?
Current projects #
AI transformation for SMEs #
My SME work runs as an open-source project. The goal is to help small and medium-sized enterprises approach digital and AI transformation without assuming specialist headcount, large budgets, or mature data foundations.
The project asks what these organizations need to learn, how technology choices can be made responsibly, and what a transformation path looks like when it has to be cheap to run and easy to course-correct.
Publications & patents #
For the complete list of published papers, book chapters, and patents, see the Publications page.
You can also browse my full record on Google Scholar or ORCID 0009-0009-9965-4269.