Research

Research interests #

My research is centered on information technologies and examines how digital and AI technologies are transforming organizations and human behavior. It is organized around two central areas of inquiry: the digital and AI transformation of small and medium-sized enterprises, and persuasive technology in generative AI, anthropomorphism and synthetic emotions.

In the first area, I focus on how SMEs can be empowered to adopt and shape transformation despite constraints such as limited resources, low digital maturity, and strategic uncertainty. I am interested in developing practical, accessible approaches that help organizations build capabilities and navigate transformation in ways that are both effective and sustainable.

In the second area, I study persuasive technology in generative AI, with a particular interest in anthropomorphism, synthetic emotions, and the ethical challenges of AI-driven influence. This research explores how emotionally responsive systems affect trust, persuasion, and user autonomy, and what this means for the responsible design of future information systems.

Together, these two research streams reflect my broader interest in the relationship between technological innovation, organizational change, and human agency.

Current projects #

AI transformation for SMEs #

My SME research is developed as an ongoing open-source project focused on helping small and medium-sized enterprises work with digital and AI transformation in ways that are realistic, practical, and sustainable. SMEs often face constraints such as limited resources, limited digital maturity, and uncertainty about where to begin.

Through this project, I study how SMEs can be empowered to build capabilities, make better use of technology, and approach digital and AI transformation in a way that is manageable, useful, and grounded in real organizational needs.

Publications & patents #

For the complete list of published papers, book chapters, and patents, see the Publications page.

You can also browse my full record on Google Scholar or ORCID 0009-0009-9965-4269.