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MobiWIS 2025 in Istanbul

Digital transformation is not optional for SMEs anymore, but most of them still find it hard to turn intention into anything that actually ships. At MobiWIS 2025 in Istanbul, I presented work with Agnis Stibe on what would have to change for that to stop being true: a capability-driven, AI-first way to help SMEs get from idea to working transformation.
Kristian Stoffregen presenting the SMEDT framework at MobiWIS 2025 in Istanbul
Presenting the SMEDT framework at MobiWIS 2025.

At MobiWIS 2025 in Istanbul I presented work from my ongoing collaboration with Agnis Stibe on digital transformation for small and medium-sized enterprises.

The practical problem is straightforward: most digital transformation initiatives fail, and SMEs get hit hardest. They have less slack, fewer specialists, and less room for expensive mistakes.

SMEs are central to Europe’s economy and they keep falling behind larger firms on this. The gap between academic insight and something an actual SME can pick up and use is, in my reading, where the real work is.

At EK (Erhvervsakademi København) I have the room to do that work, combining applied research with the day-to-day reality of organizations that don’t have a digital strategy team waiting in the wings.

The first output is SMEDT: an open-source, do-it-yourself, capability-driven transformation framework, built AI-first and explicitly designed around the constraints SMEs actually live with. It still needs maturing and more validation. That is the next stretch.

The paper is published by Springer at 10.1007/978-3-032-02060-4_3. The accepted manuscript is available here: SMEDT: AI-First Discovery of a Digital Transformation Framework for Small to Medium-sized Enterprises.

Thanks to the MobiWIS organizing committee for the conference and the conversations around it. I left more convinced than I arrived that this work matters.

A few impressions from the conference:

Conference photo from MobiWIS 2025 in Istanbul (2 of 7)
Conference photo from MobiWIS 2025 in Istanbul (3 of 7)
Conference photo from MobiWIS 2025 in Istanbul (4 of 7)
Conference photo from MobiWIS 2025 in Istanbul (5 of 7)
Conference photo from MobiWIS 2025 in Istanbul (6 of 7)
Conference photo from MobiWIS 2025 in Istanbul (7 of 7)
Kristian Stoffregen
Author
Kristian Stoffregen
Teacher and researcher. My work spans two distinct fields: digital and AI transformation in SMEs, and persuasive technology in generative AI, covering anthropomorphism, synthetic emotions, and the ethics of AI-driven influence. Both are grounded in two decades of practice inside companies such as Microsoft, PwC, Danfoss, CGI, and DR.