Working at the intersection of research, teaching, and practice.
One question, two tracks #
How do organizations and people meet AI, and who pays when the design gets it wrong? I work on that along two tracks. They meet in a case I keep coming back to: the chatbot a small firm puts on its website to advise visitors and get them to act.
AI transformation in SMEs #
Small firms have thin resources, uneven digital maturity and no slack for theory that cannot be turned into action. Most transformation advice assumes a strategy team they do not have. I look for approaches that fit the firm they actually are. Latest: the SMEDT framework, presented at MobiWIS 2025.
Generative AI as persuasive actors #
A language model does not only carry a message. It adjusts the message to whoever is in front of it, while the conversation is still running. I study what that does to influence and consent, and my case is SMEs: how a small firm can use a persuasive chatbot to advise customers and move them toward a call to action, and what synthetic emotions do to both. Latest: a randomized experiment with 126 participants, presented at MobiWIS 2026.